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Internet has become the new platform for TV.

The new possibility of making your personal programation, market segmentation and the proliferation of thematic channels have made the Internet the preferred space for displaying content, seamlessly interwoven also in Social Networks.

Therefore, the growth of Internet TVs will make them overcome the 70 million users in a few years (Telecoms & Media Report 2012)

This phenomenon is unstoppable as the European Interactive Advertising Association says and young people are well aware of it and 53% watch TV online.

This revolution is also an economic revolution that enables institutions to access the audiovisual world without costs compared with the costs of classic television and also benefiting from state support of the European Foundation for the Information Society.

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